Making a big connection with your customers is good for business.

  You can buy and roast the best coffees around but if you aren’t working on creating an ‘emotional connection’ with your customers you’re missing an opportunity to gain a sustainable advantage. Research tells us customers who are emotionally connected to a brand or business are much more valuable, in terms of revenue and profitability, Read more about Making a big connection with your customers is good for business.[…]

What’s trending in #coffee?

  Coffee consumers’ concerns over the environment as well as the socio-economic conditions of coffee farmers, have made the sustainability conversation the leading trend in coffee over the last decade. Thanks to consumers, ethically sourced coffee is no longer a rarity but is commonly found in most supermarkets. Looking forward, where are consumer trends headed Read more about What’s trending in #coffee?[…]

These trends present an opportunity for smaller operators

At the beginning of the month we heard that Coca-Cola was buying the UK based Costa Coffee chain for $5Bn. While the demand for sugary soft drinks is on the decline globally, the acquisition of Costa Coffee gives Coca-Cola an immediate foothold into the growing popularity of coffee worldwide. While Coca-Cola has not had a Read more about These trends present an opportunity for smaller operators[…]